John F. Kennedy Presidential campaign materials, 1959-1960.

Onassis, Jacqueline Kennedy, 1929-1994

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First Lady Jacqueline Lee “Jackie” (Bouvier) Kennedy Onassis was a symbol of strength for a traumatized nation after the assassination of one the country’s most energetic political figures, President John F. Kennedy, who served from 1961 to 1963. The inauguration of John F. Kennedy in 1961 brought to the White House and to the heart of the nation a beautiful young wife and the first young children of a President in half a century. She was born Jacqueline Lee Bouvier, daughter of John Verno...

Guild, Bascom & Bonfigli, Inc.

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Arnold, Maxwell

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Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold was the principal script writer. From the description of John F. Kennedy Presidential campaign materials, 1959-1...

Kennedy, John F. (John Fitzgerald), 1917-1963

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John Fitzgerald Kennedy was born on May 29, 1917, to Joseph P. Kennedy and Rose Fitzgerald Kennedy of Brookline, Massachusetts. John Kennedy, the second of nine children, attended Choate Academy (1932-1935), Princeton University (1935-36), Harvard College (1936-40), and Stanford Business School (1941). In 1940, he published a book based on his senior thesis entitled "Why England Slept." The book criticized British policy of Appeasement. In 1941, Kennedy enlisted in the Navy. In August 1943, Kenn...

Maxwell Arnold Agency.

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Democratic National Committee (U.S.)

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